Skip navigation
Site powered by
Latest news:
msnbc.com: Top msnbc.com headlines: 9 die in Kosovo avalanche; child survives

NBC’s Ebersol is TV’s ‘Mr. Olympics’

Network’s sports president major figure in athletics arena

NEW YORK - Dick Ebersol’s passion for the Olympics began as a researcher in the 1960s and led him to help NBC lock up the U.S. TV rights through the 2012 Games.

Now the chairman of NBC Sports, Ebersol shapes the way millions of Americans watch the Olympics and influences the way the International Olympic Committee stages them.

“He’s kind of ‘Mr. Olympics,’ there’s no doubt about that,” Fox Sports chairman David Hill said.

On Sunday, Ebersol survived a charter plane crash in Colorado that killed at least two people, the network said in a statement through its Denver affiliate KUSA-TV.

Montrose County sheriff’s officials said three survivors, including Ebersol, were seriously injured when the jet crashed through a fence and burst into flames at Montrose Regional Airport, which serves the Telluride Ski Area.

The accident shook the TV world, where Ebersol is one of the leading figures — and has been for decades.

The consummate out-of-the-box thinker, he’s had a hand in all sorts of television experiments, in sports and entertainment, with success and not, from “Saturday Night Live” in the 1970s to the short-lived XFL in 2001.

“He is very innovative,” Hill said. “He’s obviously a great leader and, from my perspective, a very worthy competitor.”

Ebersol is fond of noting that he dropped out of Yale at 19 to work as an ABC researcher at the Grenoble Olympics in 1968. That began his love affair with the multisport event. He was a protege of Roone Arledge and carried on his philosophy of presenting the Olympics via storytelling, rather than emphasizing results.

Developing strong ties with the IOC, Ebersol made himself and his network synonymous with the Olympics.

“The Olympics are not to us a sporting event, they’re not about sports rights,” Ebersol said in June, when NBC acquired the 2010 and 2012 Games in a $2.2 billion deal. “The Olympics are something really, really special. They are the only great family viewing experience left in all of American television.

“They’re the only thing that puts Mom, Pop and the kids in front of the television set at the same time.”

In 1995, NBC obtained the rights to five Olympics from 2000 to 2008 in a pair of deals worth $3.5 billion. Those negotiations took place in secret without other networks getting a chance to bid.

This summer’s Athens Games dominated TV for 17 days, giving NBC ratings wins for every half-hour in prime time. An average of 24.6 million people watched each evening, a 14 percent increase over the 2000 Sydney Olympics.

“Dick is an inspiration, a leader. He’s innovative, and outspoken at times,” said Neal Pilson, a media consultant and former CBS Sports president. “He has focused on the Olympic coverage. He has strong personal relations with members of the IOC. He is a great fan of Olympic sports, and he has made the Olympics a cornerstone of NBC.”

He was there for the start of another of the network’s hallmarks, “Saturday Night Live,” and briefly replaced Lorne Michaels as that show’s executive producer in the early 1980s. Ebersol became director of late-night programming at NBC in 1974, and became president of NBC Sports in 1989.

In 1995-96, NBC broadcast the World Series, Super Bowl, NBA Finals and Summer Olympics. But with Ebersol yet again following his own path, NBC gradually dropped out of covering major sports, saying that they’re money-losers.

© 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

advertisement
More news
Image: Pekingese Palacegarden Malachy trots in ring at the 135th Westminster Kennel Club Dog Show in New York
Reuters
Pekingese favored to be top dog

Robins: It’s the Year of the Dragon on the Lunar calendar, and this Chinese influence could extend to it also being the year of the Pekingese on the green carpet at the 136th Westminster Dog Show on Tuesday.

NY cable dispute blacks out Knicks, 4 NHL teams

NEW YORK (AP) - As the glow fades from the Giants' Super Bowl triumph, some New York sports fans are tuning in to basketball and hockey, with the Rangers in first place and the Knicks' overnight sensation, Jeremy Lin, sparking "Lin-sanity.''

Image:
AP
Six new breeds will join show at Westminster

Robins: This year, six new breeds will be making their debut on the green carpet for the Westminster Dog Show, which begins Monday.

Slide show
Image: Snee, 8, son of New York Giants player Chris Snee and head coach Coughlin's grandson plays in the confetti after the New York Giants defeated the New England Patriots in the NFL Super Bowl XLVI football game in Indianapolis
  The Week in Sports Pictures
The Giants on top of the football world, getting ready for the London Olympics and more.

more photos

Slideshow
Boston Celtics v Indiana Pacers
  Who's hot on Twitter?
Check out which of your favorite athletes have the best pages and most followers!

NBCSports.com

Special feature
"American Woman: Fashioning A National Identity" Met Gala - Arrivals
When athletes and celebs get together
A look at the many links between sports and Hollywood stars.

NBCSports.com

Slideshow
Image: To match Special Report CAMPAIGN/ROMNEY-OLYMPICS
  Presidential candidates and sports
How do President Obama and his Republican rivals stack up when it comes to their sports backgrounds?