Cowboys launching 24-hour TV network
Cable channel to be available to 1.3 million subscribers
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IRVING, Texas - The Dallas Cowboys Channel, a 24-hour cable network devoted to America’s Team, will launch Sept. 8 and be available to more than 1.3 million Comcast subscribers in Texas and adjoining states.
The network will offer original programming, including broadcasts of coach Bill Parcells’ news conferences, a nightly news show from practice and interviews. There will also be call-in shows and “Owners Desk,” a weekly report from team owner Jerry Jones.
“We know that Comcast will be a great partner for the Dallas Cowboys and will allow our fans an opportunity to get an inside look into our organization that most viewers don’t typically get to see,” Jones said.
About 500,000 subscribers in the Dallas-Fort Worth area will have access to the channel.
Comcast will make the channel available to about 500,000 viewers in the Dallas area and also plans to launch the network on some of its systems in Little Rock, Ark.; Albuquerque, N.M.; and Los Angeles, which has no NFL team and is only about 60 miles from the team’s training camp site in Oxnard, Calif.
The network will go on the air four days before the Cowboys open the regular season at Minnesota.
The Cowboys aren’t the first NFL team with their own channel. The Atlanta Falcons last year began Falconvision, which repeats a four-hour loop of original programming.
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