Skip navigation
Listen now:
NBC Sports: The Rob Buska Show

Once panned, Packers' brain trust gets last laugh

G.M. Thompson ditched Favre, eschewed free agents and draft well — now Green Bay's in the Super Bowl

Image: ThompsonAP
Green Bay General Manager Ted Thompson has built one of the NFL's most talented rosters through six years of excellent drafts.

Gregg Rosenthal

It takes time to build the most talented team in the NFL. For Packers general manager Ted Thompson, it took six seasons of unpopular decisions and steadfast belief in his way of doing things.

The new Packer Way wasn’t always easy for fans to understand, but they get it now.

The philosophy
Above all, Ted Thompson is a scout.

“I don’t know if there’s another general manager that hits the road as much as Ted Thompson does,” Packers coach Mike McCarthy said.

While the Packers readied for the Super Bowl in Dallas, Thompson was in Mobile, Ala., scouting the Senior Bowl. Thompson’s organizational structure, work ethic, and evaluation system all comes from the man that built the last championship in Green Bay, Ron Wolf. Thompson says he’s just following the blueprint that the former G.M. provided back in the '90s when Thompson was cutting his teeth as an evaluator.

“[Wolf] taught me passion, he taught me work ethic, he taught me believing in yourself, to have confidence, to write down what you see, not what other people see, and to trust yourself,” Thompson said.

Thompson brought his eye for talent and commitment to drafting and developing players to Seattle. From 2000-2004, he helped Mike Holmgren build the nucleus for their eventual NFC Champion team.

Thompson and Holmgren occasionally clashed because Thompson felt so strongly that he could find better players through the draft than the players Holmgren wanted in free agency. Some teams don't have the patience for it. But Green Bay did.

Slideshow
  Super Bowl XLV matchups
Evan Silva breaks down the big game, position-by-position and decides which team has the edge in 12 key areas.

NBCSports.com

“I know this: [Thompson] believes in the draft,” Holmgren told Green Bay Press Gazette last week. “He believes that’s how you build your team, and he’s proven it now.”

This Packers team recalls a different time in the NFL: when the nucleus of a squad grew up together, and stayed together. It was a time when teams had the patience to sit a first-round quarterback on the bench for three seasons before playing him.

The pick
Everything you need to know about Thompson came with his very first draft pick as Packers G.M. When Aaron Rodgers slid to the No. 24 spot of the 2005 draft, Thompson trusted his eyes, his evaluation and nabbed the talented QB.

He didn’t think about the sea of Brett Favre jerseys that covered Lambeau Field every Sunday or the talk show radio callers that inevitably thought Thompson lost his mind.

First-round quarterbacks make or break personnel men. If we are going to kill general managers for taking Ryan Leaf or Akili Smith, we should reward them for being right when they make an unpopular decision. Thompson was so right.

“It was very difficult for the organization,” Packers president/CEO Mark Murphy said Tuesday regarding the decision to trade Brett Favre in 2008. “You don’t have many players that have that kind of impact on an organization that Brett did. It tested us.”

Thompson was right even when the Packers didn’t immediately win games with Rodgers as a starter. He was right in October of ’08, when he handed Rodgers a contract extension that now looks like a bargain. He was even right in ’09, when Brett Favre nearly reached the Super Bowl as a member of the hated Vikings.

If it didn't work, Thompson would be out of a job by now.

“I think we all knew that we were at a moment in history, that this doesn’t happen often. Nobody wants to be known as the one that traded Brett Favre away, but we all had the confidence in Aaron.”

The Packers should enjoy a terrific young nucleus for the next five years, but Rodgers is the one that makes it go. Just four years after the Packers considered sending Rodgers to NFL Europe after his rookie year, Rodgers’ mental game has caught up with his incredible physical gifts.

The Packers only have Rodgers because Thompson took a quarterback when Green Bay didn’t “need” one. Thompson had the patience to let Rodgers develop, the foresight to see Favre’s drama on the horizon, and the football smarts to find the right coach to develop the future franchise quarterback.

The hire
Drafting Rodgers in 2005 was controversial. Hiring Mike McCarthy the following year just seemed bizarre.

McCarthy coordinated the absolute worst offense in football in San Francisco when Thompson hired him. McCarthy was part of the brain trust that selected Alex Smith over Rodgers with the No. 1 overall pick, and Smith endured one of the most painful rookie seasons in NFL history.

It’s not like McCarthy was a hot coaching name during his run as offensive coordinator in New Orleans from 2000-2004. Those Aaron Brooks-led teams had good, but hardly great offenses that didn’t stand out in box scores or the standings.

Thompson looked past the middling results and identified with McCarthy's steadfast nature. Thompson liked the toughness inherent in McCarthy’s Pittsburgh roots, and the inventive play-calling from a pass-first, West Coast offense.

Slideshow
  Meeting with the media
Take a look at some of the hoopla surrounding Media Day at Super Bowl XLV.

NBCSports.com

“You would never want to have a better partner for a GM/head coach relationship, in my opinion, because you know what you get every day,” McCarthy said. “That's important. He's very gifted at personnel evaluation. I think that's obvious. He stays true to that.”

McCarthy hasn’t always been a perfect coach. He can struggle with game management, and used to get too cute with his play-calling. But McCarthy treats his players with fairness and honesty. It’s a straight-shooting organization. Like Rodgers, he’s improved his craft immensely over the last year few years and is just now hitting his prime.

Thompson saw something in McCarthy that no one else did in 2006.

The holdovers
Thompson set a tone early in his run as G.M. by knowing which veterans to release, and who to keep. He let popular, high-priced guard Marco Rivera leave via free agency and cut guard Mike Wahle. The moves were panned locally at the time, but proved wise.

It’s not that Thompson hates keeping the right veterans. Donald Driver is entering his 12th season in Green Bay, while left tackle Chad Clifton is entering his 11th. Thompson cut high-priced offensive line talent back in 2005, but spent big bucks to bring Clifton back this year to protect Aaron Rodgers. Clifton responded with a strong season.

The free agents
The beating heart of the 2010 Packers comes from their draft picks, but a pair of strategic free agent signings early in Thompson’s tenure helped build the team’s underrated defense.

Thompson gave cornerback Charles Woodson a sizable deal at a time when Woodson’s stock was low coming off a few injury-plagued seasons.

“It was kind of decided for me,” Woodson said. “Nobody wanted me coming out of Oakland. I tried to go to a few other places and tried calling … Some teams returned calls, some didn’t.”

The contract proved to be a bargain; Woodson was one of the best signings in NFL free agency history. When you consider his five years of Packers service, Woodson has nearly made the same impact as Reggie White with the organization. (Heresy in Green Bat, but it’s true.)

Thompson also signed defensive tackle Ryan Pickett to a low-cost deal back in 2006. Like Woodson, Pickett did such a good job that he got another long-term contract in 2010. I can’t overstate how rare it is for a veteran to sign two long-term deals with their second team.

While the Packers don’t make a habit of pricey free agent signings, Thompson makes his deals count.


advertisement
More news 
Image: Super Bowl XLV
Getty Images
Best images from Super Bowl XLV

  Click to view Super Bowl action, fans, entertainers and a recap of the entire NFL season.

 
Image: Super Bowl XLV
Getty Images
Rosenthal: 3 throws cemented Rodgers' legacy

Rosenthal: Sometimes the Super Bowl isn’t won on the big touchdown pass. Sometimes it’s won on a third-and-10 in your own territory, with your defense falling apart, your lineman struggling to hold up, and your receivers dropping passes. And Aaron Rodgers did just that.

 
Image: NFL Super Bowl Champions Green Bay Packers' Rodgers greets fans while doing a victory lap during the "Return To TitleTown Celebration" at Lambeau Field
Reuters
PFT: Rodgers tells Lambeau crowd Pack will repeat

PFT: Aaron Rodgers tells a sold-out crowd of 56,000 fans in freezing weather that Green Bay will repeat.

Slideshow
Dallas Cowboys v Baltimore Ravens
  2013 SNF Schedule
Check out the 2013 Sunday Night Football schedule.

NBCSports.com

Video: Football from NBC Sports
Chudzinski: 'Too early' to name a QB
Following Thursday's OTA, Browns coach Rob Chudzinski speaks to the media about his team’s brewing quarterback controversy. He feels the competition will aid in each QB’s progression as a passer, but he isn’t ready to name a starter for Week 1.

Slideshow
Indianapolis Colts v Houston Texans
  NFL cheerleaders
Check out some of the NFL cheerleaders from across the league.

more photos