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Prime time! NFL draft changes TV’s landscape

Three days of unfamiliar faces and no games won’t matter to voracious fans

Image: Ndamukong Suh, Tim Tebow AP
NFL draft prospects pose for photographs on the marquis of Radio City Music Hall on Wednesday.

“I had the first pick in every round in 1995,” says Kirwin, who then helped run the draft for the Jets. “We got the first pick in the fourth round, our phone didn’t stop ringing all night. Knowing that happened on a one-nighter, knowing we can do it twice, should double the action in the draft process. I could easily orchestrate something at 11 o’clock at night on Thursday night. I’m calling a West Coast team, and it’s 8 o’clock there. They’re all ears. I can get something going for the next day. And everyone says the second round is the juiciest round in this draft. I get a whole night off to figure out how to get into the second round or get higher in the second round? You’ll see action.”

Ask anyone associated with the league, and you’re likely to hear the same prediction. They may not agree on the worth of every prospect — see Tim Tebow — but they seem to agree on this.

Bills coach Chan Gailey: “To me, we are going to do a much better job now of being able to plan between the first round and second round. To me, we are going to have a lot more activity, probably the morning of the second day, with trades, and then the morning of the third day, with trades.”

Steelers executive Kevin Colbert: “You will have the bulk of a day to look at what you did in the first round, and then maybe make some adjustments.”

Redskins coach Mike Shanahan: “I think there will be more deals being done, because people sit back after the first day, and say, we need to move up, we need to move back.”

So more time could lead to more fun … for most.

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“Yeah, I’m just hoping we don’t overthink things,” Panthers coach John Fox says. “You put time on people’s hands, all kinds of things can happen.”

And while Kiper considers it beneficial to teams to have “that break in the action” during the early, important rounds, he acknowledges that “overanalysis causes paralysis, that’s the old saying,” and “I guess it’s going to cause a little overanalysis now.”

“It will be good for some, it will be bad for others,” 49ers coach Mike Singletary says. “Some people operate better when the decision is now, it’s on the line. Some people are not as patient, so it might work against them. But it will work for us.”

Fox is one of those who preferred the format the way it was, since “time-wise, I don’t think it takes three days to do it.” But it’s not necessarily about what it takes, or even what the personnel decision-makers want. It’s about what the television executives and the fans desire.

“People enjoy the draft,” Shanahan says. “Even though it might be a little bit different for the people in charge, sometimes change is good. With all these families, on prime time, watching our game unfold, at least from the draft perspective, I think it’s good for the game.”

It’s good for one other group for sure, according to Singletary.

“Certainly, it gives the media a little bit more time to be critical,” Singletary says. “You guys (have) got to like that. ‘Why did they do that? That was a bad pick!’”

Ethan J. Skolnick is a sports columnist for the South Florida Sun Sentinel.


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