The Phoenix Coyotes are hoping that they can win back any fans lost during the lockout by excelling on the ice.
"We have a great team and all the good things with it," Coyotes President Mike Nealy said. "So we've taken the stance we want to acknowledge, yeah, there's been some disruption here, but remember where we were last year, the positive side, and let's move forward." The Coyotes had been struggled financially and with attracting fans even before the lockout began, so any potential lost fan interest as a result of the work stoppage could be devastating. At the same time, some of the terms of the new CBA will be beneficial to the Coyotes. Most notably, the fact that the owners are now receiving a 50% share of hockey-related revenues, up from 43% in the previous CBA.