PHOENIX - The Phoenix Coyotes asked Wayne Gretzky to be the face of their franchise.

They only want Dave Tippett to be their coach.

Hours after Gretzky abruptly resigned Thursday amid the financial turmoil surrounding the team, the Coyotes replaced him with Tippett, the former Dallas Stars coach.

They hope Tippett will have more success than Gretzky, whose four-year tenure was marked largely by on-ice futility.

Coyotes general manager Don Maloney had been preparing for Gretzky’s departure, which had been rumored as the bankruptcy court battle between Canadian billionaire Jim Balsillie and the NHL over the sale of the team dragged on. In a sign of his estrangement from the club, Gretzky announced his resignation on his Web site, with no immediate comment from the team.

“This was a difficult decision that I’ve thought long and hard about,” Gretzky said. “We all hoped there would be a resolution earlier this month to the Coyotes ownership situation, but the decision is taking longer than expected.

“Since both remaining bidders have made it clear that I don’t fit into their future plans, I approached general manager Don Maloney and suggested he begin looking for someone to replace me as coach. Don has worked hard and explored many options. I think he has made an excellent choice, and so now it’s time for me to step aside.”

Gretzky, who was due to make $8.5 million this season, coached the Coyotes from 2005-2009, finishing with a 143-161-24 record, and the team missed the playoffs in all four seasons. Gretzky, 48, also owns a small piece of the franchise.

Gretzky steadfastly maintained that hockey could thrive in Phoenix, a place where ice is more common in margaritas than skating rinks.

But the empty seats in Jobing.com Arena and minuscule television ratings have told a different story — as did the absence of a local bidder in the auction for the team.

The Coyotes may have seen Gretzky as an icon who would promote hockey in the desert. But Gretzky was never much of a presence in the Phoenix sports scene, and he virtually disappeared after owner Jerry Moyes filed for Chapter 11 bankruptcy in May.

Gretzky’s father, Walter, said he spoke to his son Thursday and said he felt sorry for Wayne because he’s caught in the middle.

“No matter what happens, they’ll say it was all because of Wayne,” Walter Gretzky told Hamilton’s CHCH News. “Everybody has to find a fall guy and they’ll point their finger at Wayne even though he had nothing to do with this.”

Walter Gretzky said his son plans to spend time with his family and take a break from hockey for now.

NHL commissioner Gary Bettman praised Gretzky’s efforts and said the league hopes Gretzky will have a prominent role with the Coyotes if the NHL’s bid for the team is successful.

Gretzky was nowhere to be found when Tippett, decked out in a brick-red Coyotes warmup suit, was introduced at a news conference.

Maloney said he had a “first inkling” in June that Gretzky might not return as coach. Maloney said he decided to pursue Tippett, who had been fired by the Stars in June despite making the Stanley Cup playoffs five times in six seasons.

“I probably spent all of June and July trying to figure out how I could convince (Tippett) to come here,” Maloney said.

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Maloney said the Coyotes signed Tippett to a four-year deal — a contract that makes him perhaps the most stable piece in the organization. Financial terms weren’t disclosed.

The 48-year-old Tippett went 271-162-59 in six seasons with the Stars.

Captain Shane Doan said news of Gretzky’s resignation “was definitely a surprise.”

“I’m not angry,” Doan said. “We’re moving on. Everyone realizes that this situation’s unique. People are saying, ’Well, this should have been done, that should have been done.’ It’s such a unique situation where he’s part of management, he’s part of an ownership group, it’s in bankruptcy court. I mean, everything is so convoluted that nobody really knows what’s going on.”

Gretzky is the leading scorer in NHL history, but he brought little of his magical on-ice form when he moved behind the bench.