NEW YORK - ProFootballTalk.com and its founder, Mike Florio, are joining NBCSports.com as part of a wide-ranging partnership, bringing one of the most popular football Web sites to NBC Sports’ official site.

Florio, who created the innovative, NFL-focused football blog, and Rick Cordella, the general manager of NBC Sports Digital, will make an official announcement Monday about the creation of “ProFootballTalk on NBCSports.com.”

The cornerstone of this multimedia alliance shifts ProFootballTalk.com to NBCSports.com, which will be charged with PFT’s hosting, sales and promotion. And NBCSports.com and NBC Sports will utilize and rely on PFT’s ground breaking, 365-day/year-round coverage of the NFL.

ProFootballTalk.com shifts over to NBCSports.com on July 1.

Generally regarded as the best and most popular, independent NFL news and information site, PFT consists of 30-50, daily “News and Rumors” blog items written largely by Florio and dealing with the issues surrounding the NFL players, coaches, owners & general managers. PFT’s coverage summarizes news from around the NFL but it is Florio’s opinionated, provocative and often humorous accounts drawn from a wide network of NFL sources that are the driving force of the blog's popularity.

As part of the NBC Sports alliance, NBCSports.com’s Tom Curran and Gregg Rosenthal will make editorial contributions to “PFT on NBCSports.com.”

“Frequent, succinct, and immediate news and analysis, driven by rich personalities is the editorial strategy of NBCSports.com, and ProFootballTalk.com is the cornerstone of that plan,” Cordella said in a press release.

“PFT will receive significant promotion from various NBC Sports broadcast properties and also on NBCSports.com, the sports section of msnbc.com, and NBC’s Rotoworld.com, the largest pure-play fantasy sports site on the Internet.”

Mike Florio runs ProFootballTalk.com

Florio said the move was because it was a “perfect” fit with NBCSports.com.

"We have had other opportunities over the years to partner with established businesses but the fit was never perfect,” Florio said in a press release. “With NBC Sports, it is. A strong sense of unity flows from everyone we've encountered there. Rick Cordella rolled out the welcome mat for us, and Dick Ebersol opened the front door. We hope our shoes are clean."

ProFootballTalk.com, which last year was recognized by "Time" as one of the 50 best Web sites, has an unusual background and an unlikely career path for Florio, its founder and chief writer. After earning two engineering degrees from Carnegie Mellon and later graduating from the West Virginia University School of Law, Florio founded PFT in 2001 and operates the site from his office in Clarksburg, W.Va., his home in Bridgeport, W.Va., and anywhere else that he can get an Internet connection.

NBC Sports plans to utilize PFT to help supplement its NFL news and information surrounding its “NBC Sunday Night Football” coverage, including the “Football Night in America” pre-game show, the NBC Sports update and Notre Dame halftime reports.

ProFootballTalk on NBCSports.com is the second major blog on NBCSports.com, joining "Circling the Bases," which focuses on Major League Baseball.

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