Skip navigation
Site powered by
Latest news:
msnbc.com: Top msnbc.com headlines: 9 die in Kosovo avalanche; child survives

PETA denies that it plans to do ads with Vick

Animal-rights group says it withdrew offer for the TV spot in December

Slideshow
Philadelphia Eagles v New York Jets
  Falling star
Take a look back at Michael Vick's rise to NFL superstardom, his fall following his involvement in dogfighting and his comeback attempt.

more photos

An animal-rights group said Friday it has no plans to do public-service advertisements with Michael Vick after the disgraced quarterback is released from prison.

People for the Ethical Treatment of Animals said it withdrew any offer about doing the ads after a U.S. Department of Agriculture report on Vick’s dogfighting operation found “he enjoyed placing family pets in the ring with fighting pit bulls and that he laughed as dogs ripped each other apart,” according to Dan Shannon, the group’s assistant director of youth outreach and campaigns.

Shannon issued a statement late Friday in response to an Advertising Age report that Vick was set to do public service ads for PETA after he is released from federal prison. The one-time Atlanta Falcons star is scheduled to begin home confinement this month, having served the bulk of a nearly two-year sentence for financing and participating in a major dogfighting ring.

Advertising Age quoted three people with knowledge of talks as saying the proposed endorsement would be part of a comprehensive public-relations plan aimed at rehabilitating Vick’s image and helping him get him back into the NFL. He was suspended indefinitely after admitting his involvement in dogfighting, and commissioner Roger Goodell has said he won’t consider the quarterback’s reinstatement until he completes his sentence.

The 28-year-old Vick revealed in his bankruptcy case that he hopes to rejoin the NFL and believes he could play another 10 to 12 seasons. He was once the league’s highest-paid player, signing a 10-year, $140 million contract with Atlanta, but the Falcons have said they don’t want him back.

PETA had been talks with Vick’s representatives about doing the ads until receiving the USDA report, which led the group to call on Vick to undergo a brain scan to determine if he suffers from anti-social personality disorder.

“In December, after consulting with psychiatrists, PETA withdrew the offer for the TV spot,” Shannon said in his statement. “In January, we called on NFL commissioner Goodell to require that Vick undergo a brain scan and full psychological evaluation before any decisions were made about the future of his football career.”

© 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

advertisement
More news
Image: Gerald Sensabaugh, Terence Newman, Mike Jenkins, DeSean Jackson
AP
Offseason needs for NFC teams

Silva: Each NFL team enters the offseason with a series of pressing needs. Sometimes a team can address them all, sometimes they ignore them all. But if a team's smart, they'll listen to us. These are the most crucial aspects for NFC teams.

Image: Wild Card Playoffs - Pittsburgh Steelers v Denver Broncos
Getty Images
Wesseling: Offseason priorities for AFC teams

Wesseling: Each NFL team enters the offseason with a series of pressing needs. Sometimes a team can address them all, sometimes they ignore them all. But if a team's smart, they'll listen to us. These are the most crucial aspects for AFC teams.

Slideshow
Image: Super Bowl XLVI
  Super Bowl XLVI shots
See the best moments before, during and after the Giants' win over the Patriots

more photos

Slideshow
Image:
  Sideline support
Check out some of the NFL cheerleaders from across the league.

NBCSports.com

Slideshow
Image: Snee, 8, son of New York Giants player Chris Snee and head coach Coughlin's grandson plays in the confetti after the New York Giants defeated the New England Patriots in the NFL Super Bowl XLVI football game in Indianapolis
  The Week in Sports Pictures
The Giants on top of the football world, getting ready for the London Olympics and more.

more photos