updated 9:05 p.m. ET April 18, 2009

CBS is trying to persuade the NFL to allow it to stream Super Bowl 44 online, according to Business Week.

The NFL made streams available for Sunday night games this season. NFL's senior vice president for media strategy Brian Rolapp told the publication that 80 percent of viewers using online streams, which offered four alternate camera angles, did so as a complement to the main NBC coverage.

CBS streamed the 63 games of the recent NCAA Tournament to 7.5 million viewers, according to the report. In return, CBS made $30 million in advertising revenue.

"(The NFL) may say no. But there's night watchmen out there who can't get to a Super Bowl party," CBS Interactive president Quincy Smith told Business Week.

Also on NBCSports.com PFT Rankings: Colts, Chargers on collision course Powell: Decade's most dominant force wasn't a human Ventre: Your must-see, and must-not-see, bowl guide Predictions 101: Our picks for every bowl game Twitter: Follow us @nbc_sports

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