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CBS hopes to stream 2010 Super Bowl online

'There's night watchmen out there who can't get to a Super Bowl party'

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Image: Pittsburgh Steelers quarterback Ben Roethlisberger hugs wide receiver Santonio Holmes (10) after their game winning touchdown in the fourth quarter
  Super Bowl XLIII
Take a visual tour of Super Bowl XLIII between the Cards and Steelers.

CBS is trying to persuade the NFL to allow it to stream Super Bowl 44 online, according to Business Week.

The NFL made streams available for Sunday night games this season. NFL's senior vice president for media strategy Brian Rolapp told the publication that 80 percent of viewers using online streams, which offered four alternate camera angles, did so as a complement to the main NBC coverage.

CBS streamed the 63 games of the recent NCAA Tournament to 7.5 million viewers, according to the report. In return, CBS made $30 million in advertising revenue.

"(The NFL) may say no. But there's night watchmen out there who can't get to a Super Bowl party," CBS Interactive president Quincy Smith told Business Week.

© 2012 Sporting News

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