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CBS is trying to persuade the NFL to allow it to stream Super Bowl 44 online, according to Business Week.
The NFL made streams available for Sunday night games this season. NFL's senior vice president for media strategy Brian Rolapp told the publication that 80 percent of viewers using online streams, which offered four alternate camera angles, did so as a complement to the main NBC coverage.
CBS streamed the 63 games of the recent NCAA Tournament to 7.5 million viewers, according to the report. In return, CBS made $30 million in advertising revenue.
"(The NFL) may say no. But there's night watchmen out there who can't get to a Super Bowl party," CBS Interactive president Quincy Smith told Business Week.
Silva: Each NFL team enters the offseason with a series of pressing needs. Sometimes a team can address them all, sometimes they ignore them all. But if a team's smart, they'll listen to us. These are the most crucial aspects for NFC teams.
Wesseling: Each NFL team enters the offseason with a series of pressing needs. Sometimes a team can address them all, sometimes they ignore them all. But if a team's smart, they'll listen to us. These are the most crucial aspects for AFC teams.
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Super Bowl XLVI shots See the best moments before, during and after the Giants' win over the Patriots more photos |
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