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Shaq, Lance and others are loving that Twitter

Pro athletes can interact with fans via text, make themselves seem normal

Image: Shaq AP
For Shaquille O’Neal, one of the site’s most popular sports figures, his Twitter message is simple: I’m just like you.

The new Women’s Professional Soccer league is allowing players to tweet during Sunday’s inaugural match between the Los Angeles Sol and the Washington Freedom.

Former White House press secretary Ari Fleischer, who does media consulting for sports clients, said athletes are smart to use sites such as Twitter and Facebook to their advantage.

“You have the old geezers like me who read newspapers, and you have the future of the fan base, young kids, who don’t,” Fleischer said. “They increasingly get their news and their information online and on social networks.”

He wonders if Alex Rodriguez would have had an easier time navigating his recent drug scandal if he used social networks to rally supporters.

“The bottom line of social networking is, it helps athletes play both offense and defense,” Fleischer said. “On offense, they directly communicate with their fan base, and they can make their fan base grow. Defense, for those times, for those few athletes where something goes wrong, it’s helpful to have a fan base that rallies around you.”

Fleischer doesn’t advise athletes to ignore traditional reporters, who he says still hold significant — if waning — influence. But the Twitter trend has occasionally left scribes scrambling to keep up.

That was the case after Armstrong’s crash.

While reporters were trying to get details, Astana team director Johan Bruyneel confirmed the injury through Twitter and Leipheimer posted a video link.

A few hours later, Armstrong was tweeting: “I’m alive!” On Wednesday, Armstrong posted a photo of himself in a hospital bed minutes before he was wheeled into surgery.

Armstrong regularly tweets insider tidbits and makes a point of noting when an anti-doping official shows up unannounced to administer a drug test. By doing so, he reinforces his long-held stance that he’s the most frequently tested athlete and hasn’t failed a drug test.

“You talk about doping, and doping in sport, the most important thing is the whereabouts. All you’ve got to do is look at my Twitter. I mean, every hour you know exactly where I am,” he said.

The same goes for O’Neal, who posts late-night photos of himself and tweets jokes when he isn’t giving away tickets.

After Villanueva’s halftime tweet, O’Neal decided to see if he could get away with it. “Attention all twitterers I’m a tweet at halftime and not get fined like vill a new wave a whteva his name is,” he posted Saturday.

Sure enough, another post came through at the half: “Shhhhhhh.”

Phoenix Suns coach Alvin Gentry joked that O’Neal can do whatever he wants as long as he’s getting 25 points and 11 rebounds per game. But Shaq got a rise out of Villanueva, who sent a tweet to tweak O’Neal’s college team: “the last name is spelled V-I-L-L-A-N-U-E-V-A... similar to how you spell LSU... L-O-S-T :)”

As of Wednesday, O’Neal had more than 414,000 followers, and Armstrong wasn’t far behind. Part of their appeal is that they don’t put out slick, milquetoast posts written by their public relations representatives.

“The athlete has to do it themselves,” Fleischer said. “The PR department can’t do it for them. It has to be genuine, it has to be real.”

© 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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