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Economy in cellar, roof seats open for Cubs fans

Rooftop owners forced to get creative with corporate outings scaled back

Image: Richard ZasiebidaAP
Richard Zasiebida, managing director of Skybox on Sheffield looks over at Wrigley Field from his rooftop deck on Wednesday in Chicago.

CHICAGO - Break out the sunscreen and come hungry for a hot dog or two.

Because of the struggling economy, seats on one of those cool rooftops across the street from Wrigley Field can now be yours for a dozen or more Cubs games this season.

The recession has forced companies to scale back-back-back on corporate outings and entertainment, so the owners of one rooftop are getting creative in their efforts to keep people coming by. And they're going old school to do it, using that tried-and-true method of season ticket deals and inviting regular Joes back up for the fun.

Skybox on Sheffield last week began offering 12- and 18-game packages. The packages, which range from $1,740 per person up to $3,150, include admission to the rooftop overlooking right field, plus food and drinks.

"A lot of companies are trying to tighten up on their budgets, so we wanted to develop something that would appeal to individuals as well as corporations,'' said Rich Zasiebida, one of Skybox's managing partners.

"We've got our facility no matter what, so what we need to do is try to put people in our facility to see what we had to offer.''

The Cubs haven't won a World Series in 101 years and, for much of the time since then, they've earned every bit of their "Lovable Losers'' moniker. Yet they're one of the most popular teams in all of sports, with Wrigley Field a large part of that folksy charm.

Built in 1914, Wrigley is the second-oldest ballpark in the majors (Fenway Park is older by two years) and a monument to the national pastime. Tucked in the middle of a residential neighborhood, ivy covers the brick outfield walls, and the massive scoreboard is still changed by hand.

The brownstones and apartment buildings that surround Wrigley add to its homey feel.

The rooftop phenomenon started a few decades ago, when neighborhood residents would tote grills and coolers up to their roofs to watch the Cubs with friends. It brought back memories of an era when fans could peek through knotholes in fences or watch games at the Polo Grounds from behind ropes across the outfield.

Then someone realized there was money on those roofs. Small, friendly get-togethers gave way to corporate bigwigs and bachelor parties shelling out as much as $200 per person for the view, food and drinks. Ratty lawn chairs were replaced with bleachers - two and three decks of them, in places.

"It's a whole different experience being on the rooftop,'' said Terie Kata, community liaison for the Wrigley Rooftop Association, a group of 12 rooftop owners. "There's usually more of a camaraderie, party atmosphere on the rooftops than in the ballpark.''

The Cubs are a happy partner with the rooftops. And no wonder: The team gets 17 percent of the rooftop owners' gross revenues.

Views vary from roof to roof.

At Skybox, which is just to the centerfield side of the first base foul pole, the view is better than it would be inside some other ballparks. There's a clear view of home plate, and only deep right and the deepest part of center are obstructed.

There are two outdoor levels (no bathroom lines here; each level has its own set); a beer garden; two bars; a grilling area; and a state-of-the-art sound system. The third floor features an 1,800-square-foot "clubhouse'' with a pool table, game room, hardwood floors and another bar.

"It's like an extension of the bleachers, since we're pretty much right on top of the field,'' Zasiebida said.


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