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The outlook, he predicts, will filter out the competition.
"I do think it's going to get back to the die-hards who really want to do it," he said. "I think you'll see some people running out-of-pocket because they want to race."
The financing is still solid at the front of the field, where at least 15 teams should be strong enough to challenge Johnson's reign. It's the back of the field where the economic effects will be noticed - assuming anyone is paying attention to the also-rans.
France said more than a dozen new teams had applied for certification, including Cup entries for former full-time driver Jeremy Mayfield and Tommy Baldwin, who was director of competition at BDR before Davis sold the team in late December. The new owners of BDR don't have sponsorship to bring the No. 22 to Daytona, where Ward Burton drove it to a Daytona 500 victory in 2002.
"We're starting to get some interest from maybe some new team owners who thought the mountain was too high to climb at one point, so that's encouraging," France said.
So perhaps the credit crisis will help NASCAR return to its roots, to a day when anyone could pull a race car to a local track and take a shot at winning the main event. But the sport will do so without many of its pioneers.
Petty Enterprises and The Wood Brothers, NASCAR's two oldest teams, have had dramatic makeovers.
Petty Enterprises no longer exists as a family run business, merging with Gillett Evernham Motorsports last month to form Richard Petty Motorsports. So far, it doesn't appear the iconic driver will be anything more than a figurehead at RPM.
And The Wood Brothers only have plans to run 12 races this season as sponsorship woes have crippled the storied team.
Kurt Busch, the 2004 series champion, admits he's a bit insulated from reality as a driver for heavily sponsored Penske Racing, a team that recently boasted it didn't lay off a single employee during the offseason.
But he's not unaware of the struggles many teams will feel through 2009.
"There's definitely a sense of urgency on the outside," he said. "But yet when you really get your fingers into the nuts and bolts, it's still business as usual."
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