updated 5:17 p.m. ET Jan. 29, 2009

Former NASCAR driver Phil Parsons and Randy Humphrey have announced the formation of Prism Motorsports and say they will enter two-time Cup champion Terry Labonte in the Daytona 500 and have Dave Blaney take over for the rest of the Sprint Cup season.

The team will field Toyotas in 2009, a news release said, and Bill Henderson will serve as crew chief.

Sponsorship for the 500 will come from Window World, a window remodeling company based in North Wilkesboro, N.C.

"Randy and I have both long dreamed of owning a Cup team, and now that day has arrived," said Parsons, who is a Speed channel analyst. "And to secure Terry Labonte and Window World for Daytona is more than we could have possibly hoped for our first race out of the box."

Blaney, Humphrey said, is a driver "we believe we can build a great team around."

The news release said Prism has formed a technical alliance with Michael Waltrip Racing and that Joey Arrington will provide engines.

Brian Keselowski eyes full-time Nationwide season

Brian Keselowski will try to join his younger brother, Brad, as a full-time Nationwide Series driver this season.

Brian Keselowski said Monday he hopes to be able to run all the Nationwide races in 2009 for his own K Automotive Motorsports team.

"It's something I've been wanting to do," Keselowski said. "I've never gotten to run a full season in a heavy stock car my whole career. The last time I ran a full season was in a Late Model in 2003. I've always felt like I'm a better driver if I could just run more. ... I know I run better if I keep getting in the car."

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Keselowski, 27, ran seven Nationwide events last year for K Automotive. Brother Brad is a Nationwide regular who drives for the powerhouse JR Motorsports team.

Brian, however, is working on a shoestring budget as he takes over ownership of the team his family has owned for years. His father, Bob Keselowski, will serve as crew chief this year.

The team will again run Dodges, getting engines from Ernie Elliott. Keselowski will use the No. 26, he said, after NASCAR swapped numbers among other teams.

K Automotive would like to run a second car as a start-and-park effort to help pay for Keselowski to compete in all the races. Keselowski said Dennis Setzer, who drove for K Automotive in the truck series in past years, would likely drive the second car.

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