updated 12:35 p.m. ET Aug. 5, 2008

NEW YORK - NFL Hall of Famer Jim Brown has filed a lawsuit in New York claiming Sony and video game maker Electronic Arts are using his name and likeness without his permission.

The former Cleveland Browns star’s lawsuit said the companies sell a game featuring a character who looks like him and wears his No. 32. It doesn’t specify which video game, but notes the character is part of the game’s All Brown’s Team.

Brown seeks unspecified damages and an injunction barring the companies from “taking a free ride on the trade value” of the former running back’s name and image.

The 72-year-old played nine seasons with the Browns, before turning to Hollywood where he appeared in “The Dirty Dozen” and other movies.

Spokesmen for Sony USA Inc. and Electronics Arts Inc. did not return calls seeking comment.