Skip navigation
Site powered by
Latest news:
msnbc.com: Top msnbc.com headlines: Violence widens ahead of Greek austerity vote

NASCAR's newest bad boy soaking up spotlight

Kyle Busch booed during pre-race introductions with mom, then wins

Image: Kyle BuschAP
Kyle Busch celebrates his victory with the checkered flag after the Sprint Cup series auto race at the Darlington International Raceway on Saturday night. The win was Busch's third this year.

New sponsor M&M's is pumping significant cash into marketing him, and Busch's representatives said his merchandise sales are up 233 percent over last season when Kellogg's was his primary backer. And, according to Busch's people, his merchandise sales would be even higher - but no one realized the demand there would be for his gear, and his souvenir trucks can't keep the stuff in stock.

Plus, Busch has the steadfast support of his new team and doesn't have to worry about angering anyone at Joe Gibbs Racing with his temperamental behavior.

"This is a lot of attention he hasn't had in years past," said team president J.D. Gibbs. "As he kind of learns and grows with that, I think we'll be in good shape. He knows we're behind him no matter what we have, we're going to support him."

That was evident last week after he wrecked Earnhardt with three laps to go at Richmond as the two raced for the win. Earnhardt was looking to end a 71-race winless streak, and his fan base was livid to see Busch rob him of his first victory since 2006.

Richmond officials provided security assistance to help Busch safely leave the track, but his JGR team always had his back. As unpopular as the incident made him, Busch joked he actually received 30 new fan club members after Richmond.

"That puts me at 330," he quipped.

But it also drew comparisons to the late Dale Earnhardt, who ruffled more than a few feathers on the track en route to his seven Cup championships. Fans either loved him or hated him, and no one received more noise in prerace introductions than The Intimidator.

Although Busch is shying away from the comparisons - "I'm out there concentrating on being Kyle Busch," he said - Gordon himself made the same link.

"Having a love-hate relationship out there with the fans is not a bad thing,'' Gordon said. "I heard more noise for him tonight than I've ever heard for him, and all I can remember when I came into this sport is riding around Dale Earnhardt and him getting a lot of boos and cheers. And all he cared about was how much noise they made.

"Right now, the boos might be louder than the cheers, but at least they're making a lot of noise."

© 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


< Prev | 1 | 2

advertisement
Slideshow
Kobalt Tools 500
  Earning a trip to victory lane
Take a look at every NASCAR driver who has claimed a checkered flag this racing season.

NBCSports.com

Slideshow
SUBWAY Fresh Fit 600
  Revved up for racing
Take a look at how some NASCAR fans express their dedication to the drivers and to the sport.

NBCSports.com

Slideshow
Danica Patrick,  Helio Castroneves
  Danica Daze
Danica Patrick is expanding her repertoire from the IRL to NASCAR.

more photos

Slideshow
Coca-Cola 600
  Celebs at the track
Take a look at the stars who have attended NASCAR races.

NBCSports.com

Slideshow
Jeff Gordon, Jimmie Johnson, Mark Martin, Brian Vickers
  NASCAR crashes
Sparks fly and cars spin out wildly when NASCAR drivers get into accidents.

NBCSports.com

INTERACTIVE
"Taxi" Film Premiere
NASCAR wives and girlfriends
They're fixtures in pit row, but they don't drive on the track or work on the cars. Take a look at some notable NASCAR wives and girlfriends.