Skip navigation
Site powered by
Latest news:
msnbc.com: Top msnbc.com headlines: Foos win 4 Grammys, overshadowed by Houston

Sports Museum of America set to open in N.Y.

Founder is hoping for 1 million visitors in the first year

The Immersion theater in Sports Museum of America.Sports Museum of America
Image: Immersion theather in Sports Museum of America

NEW YORK - The elevator ride to the first exhibit at the new Sports Museum of America sets the tone.

"I don't believe what I just saw!'' Jack Buck exclaims of Kirk Gibson's 1988 World Series home run, one of the famous calls played during the short trip.

The museum, which opens May 7 in Lower Manhattan, counts on enough people getting chills from seminal sports moments to make the for-profit venture a success.

"We've got to get everyone who comes to New York to among other things want to see the Sports Museum of America,'' museum founder and CEO Philip Schwalb said.

Tourists walking out of Battery Park after visiting the Statue of Liberty or getting their photo taken with the "Charging Bull'' sculpture aren't likely to miss the 24-foot pictures of Babe Ruth, Jesse Owens and other great athletes that will fill windows in the Standard Oil Building, the museum's home.

Sprawling across 100,000 square feet in the landmark building is everything from the car Jimmie Johnson used to win the 2006 NASCAR series title to Billie Jean King's fourth-grade report card. Baseball, basketball, football and hockey are represented, as are bowling and skateboarding.

Ticket prices range from $20-27. Schwalb is hoping for 1 million visitors in the first year.

For such a sports-crazed nation, it may seem surprising that a museum like this doesn't already exist. Schwalb believes the potential conflict with the existing individual sports halls of fame made such a project unfeasible.

His solution was to form partnerships with various halls as well as other organizations like national governing bodies. The Sports Museum receives artifacts and mailing lists for marketing efforts in exchange for promoting the organizations and donating money to them each year.

The museum's contracts with the 62 entities require that they won't form a partnership with any other groups attempting to form a national sports museum. The museum could have accumulated quality artifacts without the help of the halls of fame, Schwalb said. But it would be difficult to acquire the rights to many of the clips used in the 20 films shown throughout the museum.

"The leagues would shut you down,'' he said.

The site also includes two museums within the museum. It serves as the permanent home of the Heisman Trophy and houses the Billie Jean King International Women's Sports Center.

Along with the many jerseys and pieces of equipment from star athletes, exhibits include artifacts ranging from the iconic to the intimate.

"We're trying to make it very personal, more than the average museum,'' Schwalb said.

There's the American flag that was draped on goalie Jim Craig after the Miracle on Ice.

The $2 bill that running back Curtis Martin stuffed into his sock for good luck. He had gotten it from his grandmother.

The sports bra Brandi Chastain exposed after scoring the winning penalty kick at the 1999 World Cup.

Bricks used in building the Indianapolis Motor Speedway a century ago.

No matter how impressive the artifacts at a museum, "That's not the most important thing anymore,'' Schwalb said.

The key to attracting visitors is interactive exhibits.

Museum officials spent a day with the New York Rangers creating one such exhibit. Cameras were placed on the net and on the mask of goalie Henrik Lundqvist, and players took shots in a variety of situations.

The result is that museum visitors can put their face into a goalie mask and see a video of a puck flying toward them, with former Rangers goalie Mike Richter providing commentary.

© 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

advertisement
More news
Image: Pekingese Palacegarden Malachy trots in ring at the 135th Westminster Kennel Club Dog Show in New York
Reuters
Pekingese favored to be top dog

Robins: It’s the Year of the Dragon on the Lunar calendar, and this Chinese influence could extend to it also being the year of the Pekingese on the green carpet at the 136th Westminster Dog Show on Tuesday.

NY cable dispute blacks out Knicks, 4 NHL teams

NEW YORK (AP) - As the glow fades from the Giants' Super Bowl triumph, some New York sports fans are tuning in to basketball and hockey, with the Rangers in first place and the Knicks' overnight sensation, Jeremy Lin, sparking "Lin-sanity.''

Image:
AP
Six new breeds will join show at Westminster

Robins: This year, six new breeds will be making their debut on the green carpet for the Westminster Dog Show, which begins Monday.

Slide show
Image: Snee, 8, son of New York Giants player Chris Snee and head coach Coughlin's grandson plays in the confetti after the New York Giants defeated the New England Patriots in the NFL Super Bowl XLVI football game in Indianapolis
  The Week in Sports Pictures
The Giants on top of the football world, getting ready for the London Olympics and more.

more photos

Slideshow
Boston Celtics v Indiana Pacers
  Who's hot on Twitter?
Check out which of your favorite athletes have the best pages and most followers!

NBCSports.com

Special feature
"American Woman: Fashioning A National Identity" Met Gala - Arrivals
When athletes and celebs get together
A look at the many links between sports and Hollywood stars.

NBCSports.com

Slideshow
Image: To match Special Report CAMPAIGN/ROMNEY-OLYMPICS
  Presidential candidates and sports
How do President Obama and his Republican rivals stack up when it comes to their sports backgrounds?
Slideshow
Image: Snee, 8, son of New York Giants player Chris Snee and head coach Coughlin's grandson plays in the confetti after the New York Giants defeated the New England Patriots in the NFL Super Bowl XLVI football game in Indianapolis
  The Week in Sports Pictures
The Giants on top of the football world, getting ready for the London Olympics and more.

more photos