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A fine team being wasted in New Orleans

City’s residents need real help, not the Hornets, All-Star game, and NBA

Image: PaulAP
Chris Paul and the Hornets are one of the most interesting teams to watch this season. Unfortunately, the squad is stuck in New Orleans.

It's not a very large city, and now perhaps half of that. There are various estimates of about 465,000 residents before the storm and 265,000 now.

"We're optimistic but we're not Pollyanna-ish," Stern said in his annual preseason state of the league conference. "It's yet to be proven, (but) we want to be a part of proving it and be a part of New Orleans' revitalization. New Orleans used to be 400, it's only 200 (thousand). That may be the true, but that's not the base against which the Hornets draw. It's not just the city proper but from a broader array of parishes, wards, you name it. So there's some optimism on our part that this team can be supported by the business community, which is making large infrastructure investments, and is hiring more people and the like. Those people will be watching the team on television and attending their games. The businesses will view sports as an opportunity to demonstrate on an ongoing basis the vitality of the community."

Or perhaps not.

Look, the NBA is an expensive, eclectic buy. It's difficult for fans in much larger cities to pay the average ticket price of more than $50, usually close to $100 for the lower stands area. A team's fortunes turn, and attendance falls with Indiana Pacers, long successful, now among the lowest in attendance, just ahead of Philadelphia. Sure, the Hornets are a good team, but there's not a major corporate base in New Orleans to buy the tickets and a decimated economic base. Those people need help. They don't really need more expensive leisure time activities.

One insider said Hornets season ticket sales were about $12 million, a fourth or a fifth of most teams. It seems almost impossible they can compete economically in the long run.

But there is a conspiracy side to all this, as there always is in the NBA.

That's really why we also love this game.

There's a school of thought that the NBA is so sick and tired of Hornets owner George Shinn that they'll make him cry uncle in New Orleans to get him to sell the team.

Shinn moved the Hornets from Charlotte, where they were a regional success story and a perennial NBA attendance leader. But he became so despised by the community, there was a virtual boycott of the team that led to the move. The NBA since returned a team to Charlotte, which would accept one only without Shinn.

Shinn was involved in a highly-publicized sexual assault complaint, which a jury eventually rejected after a televised trial filled with salacious testimony and at the very least Shinn's admission of an affair with the woman. Shortly after the trial ended, the woman's husband committed suicide. Shinn went on to feud with the business community over attempts to bring in an NFL franchise and added outside partners that further alienated locals. He then made a major show of threatening to move the team and pitting bidding cities against one another before taking a sweetheart deal from New Orleans. Shinn has long been an embarrassment to the NBA as well for that behavior and erratic management of his team.

So the thinking in some quarters is the league forced Shinn back to New Orleans so he'll sell and then they can move the team and fill the deserving Oklahoma City market and perhaps work out something with Seattle for an arena with a local ownership group.

It's all highly speculative stuff, of course, but it's difficult to see how New Orleans is going to be able to support an NBA team at such a time of despair and rebuilding. It's going to make it that much more difficult for one of the better and more interesting young teams in the NBA.


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