Skip navigation
Listen now:
NBC Sports: Schwartzman Saturdays

Epilepsy warning over London’s Olympic logo

Animated display of logo removed from Web site after complaints

Image: London 2012 logoLondon 2012 via AP
The design for the 2012 Olympics logo is made up of four jagged pieces that form the numbers 2012 in a variety of colors. It cost $796,000 and was targeted at young people. The logo was unveiled Monday and within hours an online petition was established asking for a new design.

LONDON - An animated display of London’s jigsaw-style 2012 Olympics logo, which has drawn an unfavorable public response, was removed from an official Web site Tuesday following concern it could trigger epileptic seizures.

Epilepsy Action, a British health charity, said 10 people had complained about the animation and some had suffered seizures from watching images depicting a diver plunging into a pool.

The Olympic group said it has taken steps to remove the animation from the Web site and will now re-edit the film.

The design is made up of four jagged pieces that form the numbers 2012 in a variety of colors. It cost $796,000 and was targeted at young people. The logo was unveiled Monday and within hours an online petition was established asking for a new design.

London’s Design Museum founder Stephen Bayley said the logo was “a puerile mess, an artistic flop and a commercial scandal.”

Chief organizer Sebastian Coe claimed the graffiti-style design was created to draw the attention of young people. An official Web site shows flashing and moving images of the logo. In a departure from previous games, the logo has no visual imagery of the host city or country.

© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

advertisement
More news
The Internazionali BNL d'Italia 2013 - Day Eight
Getty Images
Can anyone stop Serena?

Tennis.com: Serena Williams enters the French Open with the rest of the draw fading fast in her rearview mirror.  Can anyone stand in her way?

TENNIS-FRA-OPEN-MEN
AFP/Getty Images
Tennis.com: Is French still Nadal's to lose?

Arguably underseeded at No. 4 after his injury layoff, Rafael Nadal still heads into the French Open as the man to beat.

Getty Images
Posnanski: When does great become the greatest?

Posnanski: LeBron James and Tiger Woods are part of a group of active athletes who are bidding to become the greatest in their sport who ever lived.

Philadelphia Phillies v Miami Marlins
Getty Images
The Week in Sports Pictures

The nation grieved for those hurt, killed and affected by the Boston Marathon bombings. After one of the suspects was caught on Friday — following a day-long lockdown and manhunt — sports returned to Boston over the weekend.

Slide show
The Week in Sports Pictures
The nation grieved for those hurt, killed and affected by the Boston Marathon bombings. After one of the suspects was caught on Friday — following a day-long lockdown and manhunt — sports returned to Boston over the weekend.

more photos

Special feature
"American Woman: Fashioning A National Identity" Met Gala - Arrivals
When athletes and celebs get together
A look at the many links between sports and Hollywood stars.

NBCSports.com