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Epilepsy warning over London’s Olympic logo

Animated display of logo removed from Web site after complaints

London 2012 via AP
The design for the 2012 Olympics logo is made up of four jagged pieces that form the numbers 2012 in a variety of colors. It cost $796,000 and was targeted at young people. The logo was unveiled Monday and within hours an online petition was established asking for a new design.
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updated 5:57 p.m. ET June 5, 2007

LONDON - An animated display of London’s jigsaw-style 2012 Olympics logo, which has drawn an unfavorable public response, was removed from an official Web site Tuesday following concern it could trigger epileptic seizures.

Epilepsy Action, a British health charity, said 10 people had complained about the animation and some had suffered seizures from watching images depicting a diver plunging into a pool.

The Olympic group said it has taken steps to remove the animation from the Web site and will now re-edit the film.

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The design is made up of four jagged pieces that form the numbers 2012 in a variety of colors. It cost $796,000 and was targeted at young people. The logo was unveiled Monday and within hours an online petition was established asking for a new design.

London’s Design Museum founder Stephen Bayley said the logo was “a puerile mess, an artistic flop and a commercial scandal.”

Chief organizer Sebastian Coe claimed the graffiti-style design was created to draw the attention of young people. An official Web site shows flashing and moving images of the logo. In a departure from previous games, the logo has no visual imagery of the host city or country.

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