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This just might the last great fight — ever

No longer pay-per-view king, boxing has needed De La Hoya-Mayweather

Image: De La Hoya, MayweatherGetty Images
Oscar De La Hoya, left, and Floyd Mayweather Jr. face off during their final news conference Wednesday.

Even the promoters are less flamboyant, and that is a profession in which bombast and hyperbole are as vital as a left jab and a right cross. Neither Bob Arum nor Don King is involved. De La Hoya is embroiled in a bitter legal tussle with Arum involving their respective companies (De La Hoya’s Golden Boy Promotions is in charge of the Mayweather fight), while King splits time between promoting fighters like lightweight Juan Diaz and junior middleweight Cory Spinks and keeping his hair elevated.

The landscape for such entertainment is changing. The Ultimate Fighting Championship, a sport that involves mixed martial arts, has muscled in on boxing’s core audience of young men with startling force. The UFC has put both boxing and pro wrestling in the dust; last year it raked in over $222 million in revenue, setting a pay-per-view record for a single year of business.

A recent episode of “Entourage” did not feature the supposed “pound for pound” boxing champion of the world looking to beat up Johnny Drama, but rather Chuck Liddell, a UFC light heavyweight champ.

Certainly boxing has been on this course for some time. The emergence of the NFL and the NBA over the past 30 years in the era of big television money has signaled to young athletes looking for major cash that they don’t have to get their heads beat in to get it, like it was in the days of Joe Louis and Rocky Marciano and Muhammad Ali. But with the explosion of other entertainment options, especially on cable and satellite TV and on the Internet, boxing’s mojo has seriously diminished.

De La Hoya-Mayweather will illustrate, though, that the sport is not on life support. These are two fighters with personality and back stories who seem to genuinely dislike each other, although you never know, they could be puffing cigars together and chuckling over the money they’re making after each public oozing of bad blood. They even had a reality show on HBO to promote the event.

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De La Hoya (38-4, 30 KOs) has been fighting at around the 154-pound mark since 2001, while Mayweather (37-0, 24 KOs) is stepping up to make his first foray into this weight class after pounding smaller men. Mayweather has longed for such a glamour fight for some time now and has often lobbed verbal grenades at De La Hoya in an effort to get their names on a contract. Finally, De La Hoya relented, or more accurately, De La Hoya the promoter convinced De La Hoya the boxer that the sport is starving for a mega-bout such as this one and then explained how much money was available.

The De La Hoya-Mayweather spectacular will be just the latest in a long parade of thrilling moments in boxing along the Vegas strip. They just don’t come along nearly as often as they used to.

Michael Ventre is a contributor to msnbc.com and a free-lance writer based in Los Angeles.


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