Getty ImagesDallas Mavericks owner Mark Cuban said an NBA player that announced he was gay during his career could get rich, the Fort Worth Star-Telegram reported.
"From a marketing perspective, if you're a player who happens to be gay and you want to be incredibly rich, then you should come out, because it would be the best thing that ever happened to you from a marketing and an endorsement perspective," Cuban told the newspaper. "You would be an absolute hero to more Americans than you can ever possibly be as an athlete, and that'll put money in your pocket.
"On the flip side, if you're the idiot who condemns somebody because they're gay, then you're going to be ostracized, you're going to be picketed and you're going to ruin whatever marketing endorsements you have."
Cuban praised former NBA player John Amaechi, who states in his new book "Man in the Middle" that he is gay.
The Week in Sports PicturesThe nation grieved for those hurt, killed and affected by the Boston Marathon bombings. After one of the suspects was caught on Friday — following a day-long lockdown and manhunt — sports returned to Boston over the weekend. |
Y! Sports: For Roy Hibbert, a sense of ownership means knowing he should have fought to get in the game with two seconds remaining in overtime, when his absence allowed LeBron James to hit the winning lay-up.
Video: NBA from NBC Sports |
Reason for optimism after Game 1 loss? PBT Extra: The Heat snuck past the Pacers in the final seconds of overtime in Game 1, and PBT’s Kurt Helin breaks down where the Pacers can go from here. Paul George had a monster game, and Helin believes the Pacers have a real chance at upsetting the top-seeded Heat. |
Latest from ProBasketballTalk |
Report: Cavaliers considering Otto Porter with No. 1 pick8 hr 38 min ago |
Slideshow |
more photos |