ORLANDO, Fla. - Hey, Tony Dungy, you just won the Super Bowl. What are you going to do now?

The answer, by now, might be a little obvious.

The Indianapolis Colts’ coach and running back Dominic Rhodes became the latest sports celebrities to tell TV viewers they were “going to Disney World” after winning the Super Bowl on Sunday night.

Their announcement was recorded at Dolphin Stadium moments after the Colts’ 29-17 Super Bowl victory over the Chicago Bears, Disney World officials said in a news release Sunday.

The famous commercials are part of television’s most enduring advertising campaigns.

Dungy is the first black head coach to hoist the Super Bowl trophy. Rhodes rushed for a game-high 113 yards and scored a touchdown in the second quarter.

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The commercial is the 37th of a series. The campaign began after the 1987 Super Bowl and featured New York Giants quarterback Phil Simms.

There is also a West Coast version of the commercial shot for those more familiar with Disneyland, which is located in California.

Dungy and Rhodes join an impressive lineup of athletes who have been featured in the campaign.

Jim Rogash / Getty Images The Week in Sports Pictures The nation grieved for those hurt, killed and affected by the Boston Marathon bombings. After one of the suspects was caught on Friday — following a day-long lockdown and manhunt — sports returned to Boston over the weekend.

Tom Brady, Emmitt Smith, Barry Bonds, Mark McGwire, Joe Montana, John Elway, Jerry Rice, Troy Aikman, Kareem Abdul-Jabbar, Doug Williams, Magic Johnson, Patrick Roy and Hines Ward have all starred in the Disney commercials.