Shaq signs with China-based apparel company
‘Shaq Dunkman’ line of basketball products includes limited-edition shoe
 | Shaquille O'Neal visits the Great Wall of China. |
Getty Images |
 | Slideshow |
 | more photos |
 | Video: NBA from NBC Sports |
 Abdul-Jabbar managing his illness Nov. 15: Kareem Abdul-Jabbar wants to be very clear that his cancer was caught early and that he's not dealing with a death sentence. |
Ask the NBA expert: Ira Winderman |
Do you have a burning question about your favorite team or player? Submit it now, and then check back for our reader mailbag on the 1st and 15th of each month. |  |
BEIJING, China - Miami Heat All-Star Shaquille O’Neal has signed a five-year deal with China-based Li-Ning Company and announced the launch of the “Shaq Dunkman” series, a new line of basketball products featuring O’Neal’s new limited-edition shoe along with other merchandise.
The new line will be available to fans in mainland China, Hong Kong, Macau and Taiwan.
After the official contract signing ceremony, O’Neal was presented with a crystal model of the first pair of limited-edition basketball shoes.
“O’Neal is a wonderful NBA player, he has great character, is passionate and is a hero on the court, reminiscent of oriental heroism and of the Li-Ning brand,” said Li-Ning CEO Zhang Zhiyong. “This partnership is a completely new model for sports marketing of a China brand and introducing the Dunkman series will strengthen the competitiveness of the Li-Ning brand in China and around the world.”
|
O’Neal, making his first visit to China, will continue to meet with fans in Beijing, Chengdu and Shanghai throughout the month of August.
- Discuss Story On Newsvine
-
Rate Story:
LowHigh - Instant Message
MORE FROM NBA |
 NBA Section Front |
| Add NBA headlines to your news reader: |
Sponsored links