updated 12:09 a.m. ET Jan. 4, 2006

ALAMEDA, Calif. - Al Davis preaches winning, and for three seasons now the Oakland Raiders have been losing.

Norv Turner didn’t produce the quick turnaround expected of him in his two seasons as coach of the Raiders, so Davis fired him Tuesday — his third coaching change in five years.

“We want to win. The Raider fans deserve it. The Raider players deserve it, even my organization deserves it,” Davis said in a conference call after meeting with Turner earlier in the day. “You have to win and you have to win with a vision for the Super Bowl. That’s our passion here.

“I just didn’t feel the fit was right, and I think he agreed with me.”

The 53-year-old Turner, who had a year remaining on his contract worth about $1.75 million, knew his job was in jeopardy for the last two months. He struggled to get the most out of star receiver Randy Moss and an offense also including quarterback Kerry Collins, receiver Jerry Porter and running back LaMont Jordan. The Raiders managed only one victory in their division during Turner’s tenure.

Oakland lost its final six games and eight of nine to finish 4-12, one fewer victory than Turner produced in his first season. The Raiders have strung together three straight losing seasons for the first time since Davis came aboard in 1963 to coach and eventually own the team.

“I don’t think this was a surprise to anyone. It was speculated over the last two months,” Turner said. “I wanted to be here, and you take a job with the idea of doing a good job, getting the job done and being successful.”

Turner grew up in nearby Martinez rooting for the Raiders. His firing leaves eight coaching vacancies in the NFL.

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Detroit fired Steve Mariucci in November and Kansas City’s Dick Vermeil retired on Sunday. Other coaches who have been fired: Mike Martz of St. Louis, Jim Haslett of New Orleans, Mike Tice of Minnesota, Mike Sherman of Green Bay and Dom Capers of Houston.

Davis is left looking for another coach. He ousted Bill Callahan following the 2003 season, a year removed from the Raiders’ 48-21 Super Bowl loss to Tampa Bay.

“The No. 1 thing I’ve learned in this league, and what everyone’s looking for, is the quick fix,” Turner said. “I’m not sure there’s such a thing.”

Turner was not necessarily Davis’ top choice to replace Callahan. Dallas offensive coordinator Sean Payton told people he thought the job was his, but things didn’t work out and he stayed with the Cowboys.

Turner had the support of many of his players, some of whom insisted they should get the blame for the team’s failures.

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“I think he did what he could,” linebacker Danny Clark said. “Ultimately, everybody involved didn’t get it done. Unfortunately, this is a production-based business and if you’re not winning the weight falls on someone.”

The Raiders made major strides defensively this season and thought they would have one of the best offenses in the league with the addition of wideout Moss and Jordan at running back.

Turner, who has a reputation as a talented offensive coach, was hired as the organization’s 14th head coach in January 2004 to invigorate a franchise that flopped after losing the Super Bowl. There were big expectations to produce an immediate turnaround.

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